will have links to press releases for all GFWC of Massachusetts, Junior
These press releases will be in Microsoft
Word format so that members can
personalize them for their
clubs. Also, included below are GFWC's guidelines for press
releases and a sample press release to be personnalized by your Public
Affairs Chairman for your club events.
Click here for a Annual Conference Press Realease
GFWC's Guidelines for Press Releases
a news “angle” or “hook” to
pique the media’s attention and increase the changes for media
Consider the following:
Include these basic
elements in every press release:
- Is this relevant
- What is the
impact (i.e., dollars raised,
people served, lives affected, community improvement)?
- Why is this story
- Is it unique or
- Does it make
people’s lives easier?
(i.e., significant anniversary, recognition from a program partner or
- Is there a human
proofread your work before sending the release. Whenever possible, have
- GFWC Emblem
- FOR IMMEDIATE
These words should appear in bold face type the upper right-hand
- margin, just
GFWC emblem. You should capitalize every letter.
Designate one or two members as media liaisons or club spokespersons.
- Include their
telephone numbers, and e-mail addresses on the release. Be sure they are
information contained in the press release as well as the club, state
- federation, and
- Headline: Skip
after your Contact information and use a boldface type.
- Dateline: This
the city your club is located and the date the release is issued.
- Lead Paragraph:
first paragraph needs to grasp the reader’s attention and
should contain the
your message (who, what, when, where, why).
- Text: The main
your press release where your message should fully develop.
- Add # # # at the
the release in the center of the page. This conveys the release is
- Boiler Plate: The
standard message that details
GFWC’s purpose, mission, and history.
address and website information, if applicable.
review the document for spelling, grammar, and
Distribute your press release to
local media. Most media outlets prefer to receive releases via e-mail,
best to check with the journalist to
determine his/her delivery preference.
with your media contacts to ensure they received the press release and
to determine if they have
any follow-up questions.
Contact: [Club President or
FOR IMMEDIATE RELEASE
E: [Contact E-mail Address]
HEADLINE USING ALL
Day, Year (Club’s City, State Abbreviation*)–
The opening paragraph should contain a news angle or hook to pique the
media’s attention and increase the chance for media coverage. This
paragraph should also contain who, what, when, where, why, and how.
of body text should include any relevant information, including
benefits, statistics, area of impact, etc.
Add quotes from
club president, community leaders, program partners, or elected
officials. Be sure the quote is
appropriate based upon the
press release topic and you have the person’s permission to
use the quote.
About the General Federation of
The General Federation of
Women’s Clubs is a
unifying force, bringing together local women’s clubs, with
members dedicated to strengthening their communities and
enhancing the lives of others through volunteer service. With
members in affiliated clubs in every state and more than a dozen
countries, GFWC members are
community leaders who work locally
to create global change by supporting the arts, preserving natural
advancing education, promoting healthy lifestyles,
encouraging civic involvement, and working toward world peace
At the end of the release, insert three number symbols to show that the press release is complete:
# # #
listed in the dateline should be written in AP style. For example, use
Wash. for Washington State. For a list of AP state abbreviations, view
the GFWC Stylebook at www.GFWC.org.
(indicates press release is finished)
[Street Address] | [City, Postal Code State Abbreviation, Zip]
www.ClubWebsite.org/com | P: XXX-XXX-XXXX
offer comments and or to receive more information about
our organization Please contact: Diane Murphy,
or write to: GFWC of Massachusetts, Junior
Box 679, Sudbury, MA
GFWC of Massachusetts Headquarters is at 245 Dutton Road,
Sudbury, MA. Click here