Sharing the best kept secret - “What is GFWC and GFWC of Massachusetts Junior Membership? “

Branding: “The GFWC brand is our image to the public – It’s the collective GFWC identity that conveys and image of friendship and volunteer service to our target audience.”

• Use the new GFWC tagline, “Living the Volunteer SPIRIT” or
• “GFWC Unity in Diversity®,” key terms (such as Juniorette), official statements (the boilerplate information found in the sample Press Release on our website and in the GFWC Stylebook), and document templates found at www.GFWC.org.
• Use GFWC as a part of your club name.  It is not necessary to officially change your club’s name to use GFWC in front of it for publicity purposes.  Let everyone know that your club is a member of the General Federation of Women’s Clubs.
• Use the correct GFWC emblem – there are four versions found at www.gfwc.org.  Also, make sure to resize them properly and check for size and color restrictions in the GFWC Communications and Public Relations Advancement Guide.

How do we tell everyone about GFWC and GFWC of Massachusetts?

• Submit news about Club activities to area newspapers.   Most have a calendar of local events.   Post meeting dates & locations, invite the public to come.  Community project or event?  Invite someone from the press.
• Cable TV – local public access channels will often post your events.
  
• Town/City locales – if your town/city has a website, is there a community information section where meeting dates and activities can be listed?   Also, you can use bulletin boards in places such as libraries or community centers.
• Information brochures/handouts – Great brochures are available in the Marketplace at www.gfwc.org.  They are inexpensive.  All of them have space to include contact information (some are even pocket size to carry in your purse).  You can also create your own to highlight some of the achievements of your own club!  Great things to hand out at any event.  
• Club Website – keep it updated.    Have a link from the GFWC of MA website to your own club page.  **** Don’t forget to include your web address in news articles, flyers & PSAs ***
• Use Social Media – Facebook, Twitter, YouTube, and Flicker.  Click here to see how to use these sites to promote your club!
• Use GFWC and the GFWC emblem in any club material (press releases, flyers, etc)
• Wear your membership pin – great conversation starter!

Create a three to five minute video and post it on the GFWC of Massachusetts Juniors YouTube channel. The purpose is to create a video to help with membership recruitment, to gain more positive exposure for the organization, to publicize and upcoming fundraiser, to involve local school video departments, and to generate some fun.  Upload your videos by April 1, 2014–winner will be announced at Annual Conference!

Click here for more information about the contest!

Ok… we know how to share the secret, but what do we say and how should we say it?

• Use the GFWC Stylebook (available on www.GFWC.org).  It contains GFWC’s mission statement, proper emblem usage and guidelines on useful phrases & messages to use when writing about your own club’s activities
• Press Release Templates – create one for your club and use GFWC's sample template on our Press Releases page.
  

How do we work with the GFWC and GFWC of Massachusetts Public Relations and Communications chairmen?

• Let them know about upcoming events
• Someone writes an article about the club – PLEASE send a copy
• • Send to GFWC –
  • Send to me –
    
• When in doubt – JUST ASK FOR HELP !
• • Call me at 774-226-9804
    

The goal is for EVERYONE to share the SAME message about GFWC of Massachusetts!

Use this "Communications and Public Relations" PowerPoint presentation with your club:

Save this PowerPoint on your computer by clicking on the image and choosing "Save as" saving it in a folder of your choice.  To get all of the features you will have to also save this recording and this video in the same folder as the PowerPoint file.

Play the YouTube video version of the presentation. It does not include the GFWC Auburn Junior Woman's Club video found in the original presentation. Click here to play it on YouTube!

I would be happy to visit your club and give a better version of this presentation if asked! 

Any questions please contact: Nancy Clark 774-226-9804 or