Click here for the Communications and Public Relations
Guide in the 2012-2014 GFWC Club Manual Click here for
the Communications and Public Relations Information
Please pages. Click here
for the Communications and Public Relations Reporting Checklist Click here
for the Communications and Public Relations Report Cover Sheet. Click here
for guidlines for Press Releases along with current Press Releases for
the best kept secret - “What is GFWC and GFWC of Massachusetts Junior Membership?
Branding: “The GFWC
brand is our image to
the public – It’s the collective GFWC identity that conveys and image
of friendship and volunteer service to our target audience.”
registered trademarks such as “GFWC~It’s a Volunteer Thing!®” or
Unity in Diversity®,” key terms (such as Juniorette), official
statements (the boilerplate information found in the sample Press
Release on our website and in the GFWC Stylebook), and document
templates found at www.GFWC.org.
GFWC as a part of your club name. It is not necessary to
officially change your club’s name to use GFWC in front of it for
publicity purposes. Let everyone know that your club is a member
of the General Federation of Women’s Clubs.
the correct GFWC emblem – there are four versions found at www.gfwc.org.
Also, make sure to resize them properly and check for size and color
restrictions in the GFWC Communications and Public Relations
do we tell everyone about GFWC and GFWC of Massachusetts?
news about Club activities to area newspapers.
Most have a calendar of local events. Post meeting dates
& locations, invite the public to
come. Community project or event? Invite someone
from the press.
TV – local public access channels will often post your events.
locales – if your town/city has a website, is there
a community information section where meeting dates and activities can
be listed? Also, you can use bulletin boards in places
such as libraries or community centers.
brochures/handouts – Great brochures are available
in the Marketplace at www.gfwc.org. They are
inexpensive. All of them have space to include contact
information (some are even pocket size to carry in your
purse). You can also create your own to highlight some of the
achievements of your own club! Great things to hand out at
Website – keep it
updated. Have a link from the GFWC of MA
website to your own club page. **** Don’t forget to
include your web address in news articles, flyers & PSAs ***
GFWC and the GFWC emblem in any club material (press
releases, flyers, etc)
your membership pin – great conversation
we know how to share the secret, but what do we say and how
should we say it?
Use the GFWC
Stylebook (available on www.GFWC.org).
GFWC’s mission statement, proper emblem usage and guidelines
on useful phrases & messages to use when writing about your own
Release Templates –
create one for your club and use GFWC's sample template on our Press
do we work with the GFWC and GFWC of Massachusetts Public Relations and
know about upcoming events
writes an article about the club – PLEASE send a copy
goal is for EVERYONE to share the SAME message about GFWC of
Use this "Communications and Public Relations" PowerPoint presentation with your
Save this PowerPoint on your computer by clicking on the image and choosing "Save as" saving it in a folder of your choice. To get all of the features you will have to also save this
recording and this video in
same folder as the PowerPoint file.
Play the YouTube video version of the
It does not include the GFWC Auburn
Junior Woman's Club video
found in the original presentation.
Click here to play it on YouTube!
I would be happy to
visit your club and give a better version of this presentation if
offer comments and or to receive more information about
our organization Please contact: Diane Murphy,
or write to: GFWC of Massachusetts, Junior
Box 679, Sudbury, MA01776-0679
GFWC of Massachusetts Headquarters is at 245 Dutton Road,
Sudbury, MA. Click here