Communications & Public   Relations Fundraising and Development Leadership     LEADS Membership Public Policy & Legislation Women's History and Resource Center

Because of the integral nature of the GFWC Advancement Guides, Communication & Public Relations, Fundraising, Leadership, Membership, and the Women's History and Resource Center, these areas are now recognized as core Advancement areas of any successful program.  Each of these areas will have an "advancement" section in the 2012-2014 Club Manual. Communication and Public Relations: Public relations covers more than just publicity. The term public relations describes the interrelationships between GFWC, its members, the general public, and other entities, including the government. Your club’s communications efforts are the vehicle by which you achieve your public relations goals. In this guide, you will find ideas, resources, tools, and tips necessary for achieving successful public relations and professional communications to promote GFWC clubs, districts, States, Regions, and the national organization.

The purpose of Fundraising is to upport club, district, state, and national fundraising efforts with ideas, resources, and tools, which can generate non-dues revenue to support the projects and initiatives of GFWC, clubs, districts, and state federations. The objective of the Leadership program is to  support club, district, state, and national leadership efforts with ideas, resources, and tools to assist all members in developing their leadership skills. The GFWC Membership Advancement Guide supports clubs with ideas, resources, and tools to ensure the future of the Federation by retaining and recruiting members, renewing Federation pride, and building new GFWC clubs. The GFWC Public Policy & Legislation guide supports member advocacy efforts, based on GFWC Resolutions and priority issues.  This At-a-Glance resource will provide you with basic tools and information to actively engage in issues that matter to your club, community, State Federation, and GFWC. The Women's History and Resource Center promotes GFWC's history to educate and inspire.