GFWC Media Campaign Contests
for the Contest Guidelines from the 2012-2014 GFWC
implemented to advocate for a cause, highlight a fundraising
drive, recruit members, or promote an event, successful media
campaigns use a variety of communication methods to reach a target
These campaigns often encourage individuals to take action.
The Media Campaign Contests recognize significant public relations
accomplishments through the use of social media, video, and/or other
media efforts, in addition to the more traditional communication
clubs are encouraged to engage in media campaigns in one or more
of these topics:
will be judged on the following elements:
- Advocacy – issue or cause germane to
GFWC public policy priorities as outlined in the GFWC Resolutions
- Fundraising – monies raised for one
of GFWC’s partners or local initiative
Recruitment – communications directed to potential members
- Special Event – single event or
series of events
must be postmarked by March 15 in the year in which they will be
and engagement from campaign audience
of multiple forms of media
and quality of finished products
invested, including time, money, etc.
results (i.e., new members gained, new Facebook likes, dollars raised,
new Twitter followers, legislation passed, number of event attendees,
results (i.e., positive feedback from event attendees, merit of quality
messages posted in relation to the campaign etc.)
$50 award is given annually at the GFWC Annual Convention to
one club in the nation to recognize outstanding achievement in implementing
a successful and effective media campaign in each of
following areas: Advocacy, Fundraising, Membership Recruitment, or
for the contest rules, updates, and more information.
Excerpted from www.GFWC.org.
© 2012 General Federation of Women's Clubs 202-347-3168 www.GFWC.org.
Used with permission. May not be reproduced for sale or profit.
offer comments and or to receive more information about
our organization Please contact: Diane Murphy,
or write to: GFWC of Massachusetts, Junior
Box 679, Sudbury, MA
GFWC of Massachusetts Headquarters is at 245 Dutton Road,
Sudbury, MA. Click here