Click here for the Contest Guidelines from the 2012-2014 GFWC Club Manual.

Whether implemented to advocate for a cause, highlight a fundraising drive, recruit members, or promote an event, successful media campaigns use a variety of communication methods to reach a target
audience. These campaigns often encourage individuals to take action.  The Media Campaign Contests recognize significant public relations accomplishments through the use of social media, video, and/or other
new media efforts, in addition to the more traditional communication methods.

GFWC clubs are encouraged to engage in media campaigns in one or more of these topics:

• Advocacy – issue or cause germane to GFWC public policy priorities as outlined in the GFWC Resolutions
• Fundraising – monies raised for one of GFWC’s partners or local initiative
• Membership Recruitment – communications directed to potential members
• Special Event – single event or series of events

JUDGING CRITERIA
Entries will be judged on the following elements:

• Interaction and engagement from campaign audience
• Use of multiple forms of media
• Professionalism and quality of finished products
• Creativity
• Relevance to topic
• Reference to GFWC
• Resources invested, including time, money, etc.
• Quantitative results (i.e., new members gained, new Facebook likes, dollars raised, new Twitter followers, legislation passed, number of event attendees, etc.)
• Qualitative results (i.e., positive feedback from event attendees, merit of quality messages posted in relation to the campaign etc.)

DEADLINE
Entries must be postmarked by March 15 in the year in which they will be judged.

Awards
A $50 award is given annually at the GFWC Annual Convention to one club in the nation to recognize outstanding achievement in implementing a successful and effective media campaign in each of
the following areas: Advocacy, Fundraising, Membership Recruitment, or Special Event.

Visit www.GFWC.org/ClubManual for the contest rules, updates, and more information.

Excerpted from www.GFWC.org.  © 2012 General Federation of Women's Clubs 202-347-3168 www.GFWC.org. Used with permission. May not be reproduced for sale or profit.